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Privacy Policy

1 · The short version

We collect what we need to coach your player and run the platform — nothing more. We don't sell personal information. Payments are handled by Stripe, emails by Brevo, analytics by Google Analytics (only if you accept cookies), and player data lives in our secure database (Supabase).

2 · What we collect

• Account & registration info: player name, date of birth, team, level, position, city/region, email, phone, and parent/guardian name(s) and email.
• Video & performance data: game film links and clips you submit, session recordings, assessments, development plans, drill completion, Hockey IQ activity, goals, coach notes and messages.
• Payment info: handled entirely by Stripe — we see what you bought and your email, never your card number.
• Usage data: pages viewed and basic actions (visits, program views, bookings) via Google Analytics and our own lightweight event log, plus a rough traffic source (e.g. "came from Instagram"). We use a random session id — not advertising profiles.

3 · Children's information & parent consent

• Player accounts for minors must be created or approved by a parent/guardian, who consents to this policy on the player's behalf.
• We collect only what's needed for coaching — we never sell minors' data or use their film or performance data in public marketing without permission.
• Parents/guardians may review, correct, export or delete their child's information at any time — email us and we'll take care of it.

4 · How we use your information

• Running the player's development program: plans, film review, drills, bookings, messaging and progress tracking.
• Processing payments and managing packages, credits and subscriptions.
• Sending service emails (bookings, cancellations, program updates) and — only if you opt in — occasional marketing emails via Brevo. Every marketing email has an unsubscribe link.
• Understanding how the website is used so we can improve it (aggregate analytics).

5 · Who we share it with

Only service providers that make the platform work, under their own privacy safeguards:

• Stripe — payment processing.
• Supabase — secure database, authentication and file storage.
• Netlify — website hosting.
• Brevo — transactional and (opt-in) marketing email.
• Google Analytics — anonymous-style usage statistics, only if you accept analytics cookies.
• Video call / film tools (e.g. Daily/Zoom for sessions) when you join a video session.

We never sell personal information, and we don't share player film or performance data with third parties for their own use.

6 · Cancellation & credit records

We keep booking, cancellation and credit history on your account so the cancellation policy (free with 24h notice · credit held under 24h · forfeited under 4h) can be applied fairly and transparently.

7 · Security & retention

Data is stored with row-level security so players only see their own information, and coaches/staff see only what they need. We keep your data while your account is active. Ask us to delete your account and we'll remove your personal data, except records we must keep (e.g. payment records for tax purposes).

8 · Cookies & similar technologies

We keep this short and honest. On your first visit a bar asks whether you accept analytics. Saying no doesn't change anything else — signing in, booking, the VT Hockey Lab and payments all work the same.

• Essential (always on): storage in your browser that keeps you signed in, remembers light/dark mode, your saved playlists and your cookie choice. The site can't work without these, so they don't need consent.
• Analytics (only if you accept): Google Analytics sets cookies (names starting with _ga) to count visits and see which pages are used. IP addresses are anonymized. If you decline, Google Analytics isn't loaded at all.
• Our own visit counter: a random ID for the current visit, with no name or email attached, so we can see roughly how many people visit and where they came from (e.g. Instagram). It doesn't use cookies.
• Payments and videos: Stripe (on its checkout page) and Vimeo/YouTube (inside the video players) set their own cookies under their own privacy policies.

Change your cookie choice — or use Cookie settings at the bottom of any page. You can also clear cookies in your browser at any time.

9 · Your rights

You can access, correct, export or delete your (or your child's) personal information, withdraw marketing consent, or ask questions about this policy at any time: info@vthockeydevelopment.com.

10 · Changes

If this policy changes materially we'll update the date above and flag it on the site or by email.